Practices leading to tacit collusion
Price visibility
Price visibility can either promote competition, or promote tacit collusion
- Promote competition
- Consumers observe all prices and make more informed decisions
- Firms can competitively adjust to price changes more easily
- Promote tacit collusion
- Firms observe all other firms’ prices
- Visible prices make it easier to see if another firm is cheating the collusive agreement
Price preannouncement
- Price preannouncements could lead to tacit collusion
- Suppose firms are supplying in a way that maximizes their joint profits
- Futher suppose there is a change in the market (i.e. demand, or costs change)
- Collusive firms announce how they will adjust their prices, thus colluders are aware and can adjust accordingly
- A firm can match the announced price to show agreement with the price change, or announce a different price to show disagreement
- However, there are benefits to price preannouncements
- Preannouncements help vendors submit bids (i.e. construction companies)
- Eliminating preannouncements makes bidding much more difficult
Precommitments
- Precommitment strategies help mitigate the incentive for colluding firms to cheat their agreement
- These strategies can promote competition, or promote tacit collusion
- A most favored customer (MFC) clause guarantees that a certain customer will never pay anything but the lowest rate charged by the firm
MFC acts as a price ceiling, which is good for consumer welfare
“Buy today. If we charge a lower price within the next 6 months, we will refund the difference to you.”
A firm who offers an MFC signals that they will not cheat a collusion price
- A meet the competition clause states that a firm is always willing to match prices offered by competitors on any future sale
- These clauses ensure that all attempts to undercut the collusive price will be matched, thus eliminating any potential profits from cheating the collusive agreement
Price leadership
- Price leadership can also facilitate collusive behavior
- Dominant firm price leadership
- Low cost price leadership
- Barometric price leadership
- Collusive price leadership
- In general, these methods are hard to distinguish
- Antitrust authorities must be very careful when convicting collusive behavior on the basis of price leadership
Dominant firm price leadership
- Dominant firm price leadership can be thought of using our dominant firm model
- A dominant firm observes the total demand of the industry and the presence of fringe suppliers
- The dominant firm chooses a profit maximizing price above the competitive level, and the competitive fringe follows
- The competitive fringe is now making profit
- This is not necessarily collusive, just sound business practices
Low cost price leadership
- Low cost price leadership has an intuitive explanation
- Suppose firms are initially at a long-run competitive equilibrium
- Further suppose that a firm has found some new way to significantly cut its costs
- The low cost firm now sets a lower price, capture more of the market, and increase profit
- Other firms can match this lower price and experience temporary losses, while they scramble to find ways to reduce their costs
- This is not anticompetitive, nor is it tacitly collusive
Barometric price leadership
- Barometric price leadership occurs when market participants believe that one firm is representative of the industry as a whole
- Other firms observe what the represenative firm is doing, and adjust their strategies accordingly
- If the representative firm serves as a good barometer of the industry, then all other firms will follow its lead
- This is not necessarily anticompetitive
Collusive price leadership
- Collusive price leadership can be thought of as a tacit alternative to an explicit collusive agreement
- The assumptions of an oligopoly must be present (i.e. few firms, high entry barriers, homogeneous goods, etc.)
- One collusive firm will be “elected” as the price leader
- All other firms will match the price of the leader
- This allows them to tacitly agree on a cartel price
- This is considered anticompetitive